Social Media Analysis has made the job of marketers easier in identifying the appreciation, criticism and social capital of their brands in the consumer market. Now it is no more a hassle to accumulate the concerned data for a brand and study the customer feedbacks from social networking sites.

Social Media channels are undoubtedly proven tools for diagnosing consumer response to the brand, however measuring a brand’s success is not a childs play. Reading human mind and understanding thoughts are still considered challenging jobs.

There are social media analysis companies that can count the number of tweets for your brand, determine the sentiment for your brand, identify the target market, compare the brand recognition with your competitors, but do you think its enough to decide future strategies of your business to lead the market.

Well, I dont think so! There still is a need of more comprehensive analysis to measure the brand effectiveness in the market. Take a look below for what is needed more to gain consumer insight and to figure out your future strategies.

1)Counting the number of conversations surrounding your brand in social media channels is easier but yes, to draw out the true hits is a tough one. Here I am laying more stress on comprehending the real talk and not just passing mentions with neutral sentiments.

2)Analyzing sentiment for traditional media has different prospect than social media. Editorial articles have a different perception than from a stakeholder post in blogs and forums.

3)Tonality interpretation on the basis of positive or negative comments from consumers only determines the brand’s acceptance ratio in the market as compared to that of competitors. But examining the business on various categorical aspects is rather more important. The aspect varies from price, quality, availability, customer service, after sales service, etc.

The above mentioned brand test applies to those who already has launched their creativity in the market, has a respectable market share but what about those who are trying to establish their footprints or who have their innovative offering ready but are still searching for the target market to place it.

Dont worry, we have something for everybody. But then someone would say that you only need to have a Facebook page, everyday Twitter updates, and LinkedIn profile to reach the target consumer.

Do you really think your idea will be noticed with linking your site to the online channels, since there are hundreds of companies launching every day? Nope, instead, you should focus on –

1)Online presence Building your presence on various traditional and social media sites. More importantly, hitting the target audience of your brand.

2)Marketing Advertising your brand through blogs, vlogs, media partnerships and campaigns.

3)Trend Engagement Outline the ongoing trend discussions from experts view.

Therefore, if you want a detailed diagnosis of each factor that affects your brand sales, do consider the above analytical basis that will surely gives you the exact link to fix the loophole. As mere counting the number of hits to your brand on Facebook and Twitter leads to confusion and doesn’t determine the actual rating of your brand’s image in the market.

Arifa Raj

The author is a business researcher with CheckBuzz, a social media monitoring company.

About CheckBuzz : A Social Media Monitoring Company, which tells brands/corporates what bloggers, journalists, powerful consumers, or even ordinary people are saying about them. Having a healthy experience of 3+ years, this company gives its solutions on Social media consulting, Social media marketing and Social media monitoring.
For any inquiries, please feel free to write our team: info@checkbuzz.com