Your town may be on the brink of strategic depression but you don’t have to join in their recessive compulsive behaviors. Try something new and different… Economic Prosperity.

Recently when a friend called to alert me to a city council meeting where my town was instigating a costly, tax supported urban renewal project, I stepped up to the plate and organized a different sort of economic plan. The strategy is simple, bring more business to town, improve local businesses and increase revenues for the community.

The brilliant part of the plan is that anyone can do this. It doesn’t require city hall, city council, the county commissioners, or Tax Increment Financing to get the job done. Whether you’re an independent one owner business with your own office and a limited number of hours in the day or a maximum resource multi-functional, multi-employee company on main street with all the hours you want to cram in your day and the employees to suffice, you can impact your bottom line using these logical steps to start a program for your own economic prosperity.

1 – Diversify your income…

Any business can use a little help with the income, so increase the amount of business income by adding a feasible sideline to your current business. Make it related and relevant to your business but separate. Focus on residual income from your new sideline. Add increased structure to the precept by incorporating current standards into the new line with solid client backing.

2 – Increase your clientele…

Bring on the traffic. Online, you simply have to grab attention to bring more traffic. In a brick and mortar business the same concept applies. The more traffic you get the more your business benefits. Bring on the traffic and you’ll see increased success in your business with increased and improved profits. Be visible and build it – they’ll come.

3 – Maximize your marketing…

Devise marketing methods that bring an increasing number of people to your business and you’ll increase your profits. Invite a friend coupons, bring a buddy discounts, and discounts for referrals are all great ways to maximize your marketing efforts. Consider what would happen if each of your current clients brought a buddy next time they shopped your store?